PITTI IMMAGINE UOMO, FLORENCE.
It is not an illusion or a type error, it is in fact true, and we have not missed out on or skipped a year. Ermanno Scervino is among some specially selected designers who have been priveledged to of been requested by the mayor of Firenze, Florence to feature creations of their art of fashion at Pitti Immagine Uomo. The Italian city is to display the Autumn - Winter fashion clothing collection show for the year 2013 2014 fashion collection presented by designer fashion house Ermanno Scervino amongst many other designers, and has just hit the catwalk runway in Florence, Italy. There are other fashion designers who will showcase collections for the A/W of 2014 although it seems a way off. There will be many other exhibition displays and collections on show at this fashion event, Pitti Immagine Uomo.
Photograph is of Carmina Boots pictured below. Nice Shoes.
Pitti Immagine Uomo is one of the most important platforms for mens clothing and accessories and for launching new products which are available for mens fashion. The mens mecca of Pitti Immagine Uomo in Firenze - Florence brings together some of the biggest and best fashion labels and fashion buyers at a most stylish trade show gathering.
Pitti Immagine Uomo is an International fashion fair which is held this year in Italy from the 8th of January 2013 until the 11th of January 2013. During this period of time there are many different shows and event launches taking place.
Pitti Immagine is a week-long trade fair featuring men’s, women’s, and children’s fashion in Florence, Italy. The festival, held semi-annually, includes designer fashion exhibitions with past featured designers like Jeffrey Campbell, Alto Milano, and Maison39.
Pitti Immagine has been held since the 1950s in a variety of venues throughout Florence, including Stazione Leopolda, Fortezza da Basso, and Palazzo Borghese.
Each year Florence’s Fashion Week invites a renowned guest designer to display his or her work. Rodarte, Valentino, Peter Pilotto, and Carven are among past guests. Another important feature of the Pitti Immagine agenda is an exhibition space dedicated to a guest nation and its emerging fashion talent.
In addition to shows dedicated to fashion, Pitti Immagine also includes knitting and textile, wine and food, accessories, and fragrance exhibitions.
Pitti Immagine attracts up to 32,000 visitors, and during the week the city comes alive with an energy that crowds local restaurants and hotels with influential people in fashion, entertainment, and art eager to join in on the excitement of Fashion Week.
Pitti Immagine has been held since the 1950s in a variety of venues throughout Florence, including Stazione Leopolda, Fortezza da Basso, and Palazzo Borghese.
Each year Florence’s Fashion Week invites a renowned guest designer to display his or her work. Rodarte, Valentino, Peter Pilotto, and Carven are among past guests. Another important feature of the Pitti Immagine agenda is an exhibition space dedicated to a guest nation and its emerging fashion talent.
In addition to shows dedicated to fashion, Pitti Immagine also includes knitting and textile, wine and food, accessories, and fragrance exhibitions.
Pitti Immagine attracts up to 32,000 visitors, and during the week the city comes alive with an energy that crowds local restaurants and hotels with influential people in fashion, entertainment, and art eager to join in on the excitement of Fashion Week.
It may seem a strange way of doing, as the time is not of the usual timescale which is followed by the designers with the Fashion Week show collections throughout the world. The crack is to normally show your spring Summer collection of clothes in the Autumn Winter and vice versa, so it is funny to see actual winter clothing being showcased in the winter all be it that it is a year early. The marketing idea of this has brought about some publicity for this fashion exhibition event.
The birth of Italian fashion is credited to Giovan Battista Giorgini, a business man who selected products for Italian stores. Giorgini organized the first Italian fashion show, held on February 12, 1951 and featuring 180 collections at his residence at Villa Torrigiani in Florence. The event only had eight American buyers and one journalist. Despite the small number of designers and buyers alike, the event was hugely successful. Fashion trade publication, Women’s Wear Daily wrote, “Italian styles gain approval of US Buyers.”
Roman couturiers included Maria Antonelli, Corosa (Princess Giovanna Caracciolo), Alberto Fabiani, The Fontana Sisters, Emilio Schwberth, Contessa Simonetta Visconti, Jole Veneziani, and Marucelli Noberasco. Boutique designers included Baroness Gallotti, Avolio, Bertoli, and a very young Emilio Pucci. After the success of the first fashion show, Giovanni organized another one in July 1951 at the Grand Hotel in Florence. The event had designers from Rome, Milan, Turin, and Florence. The next Italian fashion show was held in July 1952 at the Sala Bianca of the Palazzo Pitti. This is event has become known as the birth of Italian fashion. Nine fashion houses participated, along with sixteen houses showcasing boutique styles and sportswear.
Florence soon became the place where all the major fashion shows were held. Unfortunately just as Florence was becoming the capital of Italian fashion, eight Roman designers left the fashion show at Sala Bianca preferring to show their garments in Rome. At that moment, a rivalry officially started between Florence and Rome. Ultimately a decision was made; Florence would show accessories and boutique fashions, while Rome became the center of couture. Throughout the 1960s, Italy became well known as the country that specialized in “casual elegance.” Despite the acceptance of Italian fashion throughout the world, Florence and Rome were still competing for title of “capital” of Italian fashion. The division in Italian fashion forced journalists and buyers to choose between the two cities. Fashion leaders often complained if Italian designers could join forces they could match Paris. However, the rivalry between the two cities left an opening for Milan. Milan was a city that specialized in stylish ready to wear clothing. By the 1970s ready to wear had made Milan the fashion capital of the world.
American buyers had become less interested in Roman couture, and more interested in ready to wear trends out of Milan. Great Italian designers such as Giorgio Armani and Gianni Versace also helped promote ready to wear in Milan.
Although Florence is no longer seen as the capital of Italian fashion, Florence still has a huge part in it. The Pitti Uomo men’s fashion trade show is held in Florence, along with the Pitti Bimbo which specializes in Children’s clothes. Pitti Filati showcases the latest innovations in the knitting yarn industry while Pitti Fragranze which showcases international artistic perfumery. Florence is also home to countless ateliers that create custom made hats, footwear, and jewelry. Florence is a city that represents the skills, beauty, and creativity of Italian fashion.
PITTI UOMO 83
Florence, Fortezza da Basso, 8-11 January 2013
Pitti Uomo 83 means: internationality, research, innovation and new talents
The sections, the numbers and what’s new
There will be about
1020 brands at the Fortezza da Basso, plus another 70 women’s collections at Pitti W at the Dogana. Pitti Uomo is becoming increasingly international, and this is confirmed by the figures, with an important rise in the number and quality of applications received for January – also from strong men’s fashion markets such as Great Britain, France, Germany, Japan and the United States. In fact, foreign vendors, from about 30 different countries, account for nearly 40% of our exhibitors.
And then there are the buyers: the last winter edition of Pitti Uomo welcomed more than 30,000 visitors, 21,000 of whom were buyers from the world’s most important large and small retailers.
Special projects, previews and important returns
Scouting, research and keen focus on product quality are what make Pitti Uomo, and Florence, the event and the place that the world’s greatest names in fashion choose to show their new collections and special projects and to launch their global strategies at the start of the season. There is also a growing demand among our exhibitors to stage special events at the Fortezza – events that capture the attention of both buyers and the press. Here are just a few of the special projects and previews you will see at this edition:
-
Adidas SLVR, makers of the contemporary sportswear line designed by Dirk Schönberger, has selected Pitti Uomo as the sole international event for the presentation of its new collection;
-
Allegri has picked Pitti Uomo to present its new look: a true return to its origins via a collection inspired by the firm’s historical archives. The guiding theme will be a celebration of "The Art of Rain" – Arte della Pioggia, focusing on coats, and especially the raincoat;
-
Boglioli returns to Pitti Uomo with a collection inspired by the work of avant-garde artist Bruno Contenotte, once again affirming the uniqueness of his experimentation with color and material;
-
G-Star will show the new fall/winter 2013 G-Star collection by Marc Newson and the book, published by Taschen, dedicated to an overview of past projects by Marc Newson, the world-renowned industrial designer – at the stand in the Sala Ottagonale; Roy Roger’s will launch at Touch! the new project Tuscan Wool by Roy Roger’s, with apparel composed of 100% pure wool and entirely made in Tuscany
-
Gruppo Industries will be presenting its lifestyle look and all of its brands (Henry Cotton's, Marina Yachting, 18CRR81 Cerruti) in a very impressive area inside the Costruzioni Lorenesi;
- and there will be
Caruso, offering a rendezvous with all the fans of the tailored suit, with a "peaceful demonstration supporting Made in Italy men’s fashions", with the byword "In Menswear do as The Italians Do"; staged by the eclectic fashion editor Sergio Colantuoni;
- a special "gift" to our visitors will be
Dormeuil, the historic textile firm founded in 1842, that will present its research on the excellence of fashion’s essential material – fabric – in a PopUp Store on the Upper Level of the Main Pavilion, featuring 170 years of experience from weaving to marketing and its longstanding ability to satisfy the needs of the finest Made in Italy labels;
- the Italian premiere showing of the collection by
Billy Reid, the young American designer and winner of the CFDA; - the exclusive launch, here at Pitti Uomo, of the contemporary portion of the Hardy Amies collection;
- the preview of a new project by the historic brand
Begg of Scotland;
THE NEWS:
I PLAY
, a new slant on sportswear at the Cavaniglia Pavilion I Play is the new Pitti Uomo project that will be presented in the Cavaniglia Pavilion in lieu of the Sport & Sport section. I Play will focus on expressing a new sensitivity that pushes the boundaries of what traditionally defined sportswear. What we have now is a new crossover style that bonds urban lifestyles to the tech clothes of real sports – including heritage versions – in a new and creative manner. The result is a new generation of metro outfits that absorb components and ideas from other "worlds". In a brand new setting created by set designer Peter Bottazzi and Denise Bonapace, I Play will present a new, different, more contemporary and refined vision of sporty dressing and urban lifestyles that will definitely flourish in the coming seasons. The names at I Play include Camper, Descente Dualism, Ecoalf, Fracap, Fred Perry, Herschel Supply Co., Museum, Nabholz, Nixon, Shwood, The North Face, Twothirds and Victorinox. KENZO, Guest Designer at Pitti Uomo 83 Kenzo will be the special Guest Designer at Pitti Uomo 83. Carol Lim and Humberto Leon, whose combined creative talents interpret the legacy of the brand’s founder, Kenzo Takada, have catalyzed the attention of the international fashion community. They will present the preview showing of their men’s collection here in Florence on the 10th of January. By having Kenzo, one of the leading – and legendary - names in international fashion as Special Guest Designer, Pitti Uomo has once again shown that it knows exactly what the world wants.
MAISON KITSUNÉ, Guest Designer Pitti W 11
Maison Kitsuné, the eclectic Franco-Japanese brand headed by Gildas Loaëc and Masaya Kuroki, will be the Guest Designer at the forthcoming edition of Pitti W. The Paris-based label combines music, fashion and a long list of international achievements in design research. On the 10th of January Maison Kitsuné will stage a special event for Florence at Pitti W dedicated to the first official showing of its women’s collection.
- the preview of a new project by the historic brand
Begg of Scotland;
- Camper
will be presenting a special project dedicated to one of its iconic styles, "Pelota";
- the launch of the new
Gabriele Pasini collection, created and produced together with Lardini. - Valstar presents "The Valstar Leather Couture", the exclusive new line created by the marriage of leather, tailoring, and high quality. - Conte of Florence - the historic florentine brand associated with the world of sport – will launch its new vision for the brand at Pitti Uomo.
THE NEWS:
PITTI BOOKSWEAR MANIA
, the theme for January
Pitti BookswearMania
is the key theme for Pitti Uomo 83 because we wear the books we read. Be they made of paper or not – it doesn’t matter because reading will always be fashionable. And, even if they don’t tell us outright, we always have an idea of what the main characters in our favorite books are wearing. Pitti BookswearMania is the passion for reading books that fuels the world of fashion and that fashion stimulates in turn. In January, books, with all their physicality, will be the leading players in the settings, installations and projects at Pitti Uomo and all the other Pitti Immagine fairs.
ERMANNO SCERVINO, Pitti Special Event
Ermanno Scervino
will be the focus of the Pitti Special Event at this edition. On Wednesday evening, January 9th, the Florentine fashion house will take over one of the world’s most unique venues, the Salone dei Cinquecento in Palazzo Vecchio, to present the new men’s collection and the women’s pre-collection during an exclusive fashion show-event.
WHITE MOUNTAINEERING, Pitti Discovery Special Project
One, design. Two, utility. Three, technology. This is the motto of
White Mountaineering, the Japanese label designed by Yosuke Aizawa. Thanks also to the invaluable work by Tomorrow and Stefano Martinetto, Pitti Discovery will present the preview showing at Pitti Uomo 83 as it continues its mission of identifying the most innovative fashion phenomena linked to the various languages of contemporary experimentation and then presenting them to the ever curious and interested Pitti audience. White Mountaineering will make its debut on the European scene on January 10th with an original and powerful presentation of a men’s collection that brilliantly combines tradition and tech materials, design and strong character.
ANDREA POMPILIO, will present Pitti Italics
Pitti Italics
is not just another label! It is a symbol, a guarantee, the mark of the symbolic and real attention that Pitti Immagine dedicates to the new generations of Italian fashion designers. These are the people – even given different levels of fame, image and market presence – who according to Pitti have an international standing in terms of fact or potential, and we are honored to present them and continue to promote their efforts. After the fashion show-event at the June and January 2012 editions, Andrea Pompilio will be back in Florence to launch Pitti Italics, with a fashion show at the Stazione Leopolda on the 9th of January presenting his new men’s collection – and his unmistakable style that transforms classic Italian tailoring into outfits for the world’s cities.
ERЇK BJERKESJÖ, New Performer 2013
Erїk Bjerkesjö is the New Performer at Pitti Uomo 83
. The New Performers is a Pitti Discovery project that develops opportunities for new fashion talents and those who work with fashion’s materials combining them with different artistic and esthetic disciplines. Mr. Bjerkesjö, the Swedish designer who won the 2012 edition of "WHO IS ON NEXT? UOMO", will present his 2013-14 fall/winter men’s collections on the 9th of January with a performance at the Villa Favard.
EMILIANO RINALDI, performance at the Limonaia, Villa Vittoria
Emiliano Rinaldi is also one of the
Pitti Italics. After last June’s success, this Made in Italy talent has once again chosen Florence for the preview showing of his work – this time with an event-performance at the Limonaia in the gardens of Villa Vittoria on the 10th of January.
JOSEPH ABBOUD DEBUTS AT PITTI UOMO
After two successful seasons of shows at New York’s fashion week, Joseph Abboud® the award-winning American design house will continue celebrating its new vision, under the leadership of creative director Bernardo Rojo, with the debut showing of the 2013 fall-winter collection at Pitti Uomo on January 10th: an event produced in cooperation with Pitti Immagine.
ONITSUKA TIGER X ANDREA POMPILIO
In cooperation with Pitti Immagine,
Onitsuka Tiger x Andrea Pompilio will host a special event on January 8th to present a ready-to-wear capsule collection and sneakers that combine the sportswear spirit of the Japanese label and the metropolitan style of the Italian designer.
ALTERNATIVE SET, the program of temporary events
With
Alternative Set, launched in June 2012, Pitti Immagine has embarked on a new way of staging events at Pitti Uomo and Pitti W that will expand the potential of how merchandise is presented at the fairs. Alternative set is a calendar of temporary events and installations in special spaces on the Fortezza grounds and at the Dogana, and staged by a select number of designers. They are special not only because they are not in the exhibitors’ stands, but because they test new communications and promotional methods that are fast, incisive, and able to astound thanks to their creative content. Alternative Set is just one of the ingredients that make the atmosphere of Pitti Uomo and Pitti W evermore vibrant. The brands participating in this edition’s Alternative Set include: Camo, Luca Larenza, Studiopretzel, You Footwear and 10A-Suspender Trousers Company.
Still at Alternative Set, the ACF special project for Pitti Uomo 83.
During the four days of the fair, ACF (which stands for Art Comes First) – a collective of some of the most widely acclaimed artists and creatives on the fashion scene – will stage a special project for Alternative Set at the Fortezza: The Coal Project, a combination of performances and installations on the style, look and cult items in the men’s wardrobe.
"DRESS LIKE A MAN" is now a joint Pitti Immagine and thecorner.com project
Pitti Immagine
and thecorner.com proudly present the third edition of "Dress Like a Man", the special project devoted to new generation elegance in men’s fashions. The January edition’s goal of creating a "unique wardrobe" with the must-haves that are essential for today’s man will feature a special installation-event and a new, original interpretation. This edition will be directed by Angelo Flaccavento, brilliant fashion editor and opinion maker who will be working closely with thecorner.com.
DENMARK, The Guest Nation
at Pitti Uomo January 2013
With the
Guest Nation program, Pitti Immagine devotes an area to the new names on the world economic and creative scene in order to promote mutual awareness, knowledge and business. The Guest Nation at this edition, featured at Pitti W, will be Denmark, a country which over the past few seasons (and through an interesting platform such as Copenhagen Fashion Week) has come forward as one of the most interesting places when it comes to cutting edge fashion.
… and inside Pitti Uomo:
MAKE,
the new frontier in the crafts Everyone is paying more and more attention to Make, the section that sprang from one of the strongest phenomena of the past few seasons – the rediscovery of the crafts, how they creatively reinterpret traditions, and the ongoing face-off between craft work and the most diverse materials. The Sala Alfa on the Lower Level of the Main Pavilion, with a setting by Patricia Urquiola, will host one-of-a-kind items or small series all characterized by meticulous attention to detail, and a fresh, contemporary key. Make embodies the vanguard of the crafts, and will feature names such as Bonastre, D by D* Syoukey, Mark/Giusti, Tibi Tie, Title of Work, W-D Man, and Zonkey Boot.
TOUCH!
and L’ALTRO UOMO, the land of cutting edge style
Touch!
the section devoted to the most visionary and cutting edge styles – a surprising blend of sophisticated re-renderings of tradition and an eccentric touch – has a very long waiting list of names who want to show their collections there. At this edition Touch! will be bigger than ever, extending to the entire Sala del Rondino, right next to L’Altro Uomo, the section that has always defined avant-garde styling at Pitti Uomo. The clothing and accessory collections – such as Cobra Society, Diemme, Engineered Garments, Gitman Bros. Est 1978, John Chapman, Heschung, Linda Farrow, Mando, Masaki Kyoko Homme, Monsieur Dreyfuss, Northern Cobbler, and Tateossian London – all reflect a discerning creativity that anticipates changes in styles and tastes: a true mirror of the avant-garde today.
FUTURO MASCHILE
, the concept lab for the new formal
Call it a "fair within the fair",
Futuro Maschile is one of the most successful sections at Pitti Uomo; it is a place to aspire to because of its widely acknowledged role as a both a manifesto of changes in classic-contemporary menswear and as a concept lab featuring the most advanced looks in formal wear. Located in the Sala delle Nazioni, it is the "elected domicile" for a community of super-specialized names that are ready to capture the attention of sophisticated international retailers who, in turn, are ready for new trends and looks. The exhibitors at this edition include: Alden USA, Camoshita United Arrows, Liberty London, Orlebar Brown, Orciani, Pierre Louis Mascia, and Salvatore Piccolo.
THE MAIN PAVILION: where contemporary lifestyle trends flourish
The Main Pavilion is the heart of the fair’s identity featuring the continuing evolution of menswear and design contaminations. And, at each edition it reinvents the rules of the trade fair game, by broadening the offer and through the new
Pop Up Stores that offer close-ups on specific design items. Inside the spaces designed by Patricia Urquiola, the itinerary goes from the Lower Level with collections such as Brunello Cucinelli, Car Shoe, Church’s, Felisi, Isaia, and Lardini – that express refined sartorial research interpreted in a contemporary classic key, to the Upper Level with important representatives of the new classic such as Altea, Kiton, Herno, and Sealup featuring exclusive workmanship and textures. And, in between, on the Ground Floor are the collections by brands such as Allegri, Bruno Magli, Fratelli Rossetti, Cesare Paciotti and Piombo, in a free and open dialogue with the other "worlds" of Pitti Uomo.
MY FACTORY and NEW BEAT(S) at the Lyceum… the place for new talents!
Created to present the latest expressions of metro culture with all of its contaminations from technology, music, art and design, the
My Factory section has established itself as the platform for promoting some of the liveliest creative workshops in the field of urban wear and sportswear. In the new settings, at the Lyceum, designed by Oliviero Baldini, My Factory is the buyers’ preferred place when it comes to finding innovations in style and surefire successes for their stores. The brands at New Factory include: Basicon, Cuisse de Grenouille, David Lory, Element, Gamp, In the Box, Key-Hole, Mors, Moveroma, and Tom & Hawk.
Also at the Lyceum is
New Beat(s), the area that Pitti Uomo devotes to real debuts. This is where young designers selected by the Pitti scouts from among the most interesting names on the world’s fashion scene have their first rendezvous with an international audience. The brands at this edition include: Byungmun Seo, Kyuten, Les Benjamins, and PEB Clothing.
E-PITTI.COM means more opportunities online
e-Pitti.com will be back in January with the online versions of Pitti Uomo 83 and Pitti W 11. Developed for all Pitti Immagine-certified buyers, e-Pitti.com offers the opportunity to experience the physical fair online for a whole month after the event has closed: they can go back to the stands and discover new brands and trends for the coming season. Since the online versions of the fairs are flanked by virtual showrooms, this means increased opportunities for doing
business. These marketplaces, launched at the previous edition of the fairs, allow international buyers to initiate dealings and book orders with the e-Pitti.com vendors.
The Numbers and the New Names *
Brands/Firms
we are expecting
1020 brands/collections at this edition,
and
380 (37% of the total) are from abroad
Exhibition area:
59,000
square meters
The Sections:
The 11
stages along the men’s fashion itinerary are
- Pitti Uomo, Make, Pop Up Stores
- I Play
- Ynformal, Urban Panorama, My Factory
- Futuro Maschile, Touch!, l’Altro Uomo, New Beat(s)
Buyers / visitors
30,000
visitors attended the last winder edition of the fair; over 21,000 were buyers, and of these, 7,400 (35.3% of the total) came from abroad
The Retailers who attended the last winter edition include:
Antonia (Italy), Barneys Japan (Japan), Barneys NY (United States), Beams (Japan), Bergdorf Goodman (United States), Biffi (Italy), Beymen (Turkey), Bloomingdale's (United States), Bosco dei Ciliegi (Russia), Colette (France), Estnation (Japan), Galeries Lafayette (France), Giglio (Italy), Hankyu (Japan), Harrods (Great Britain), Harry Rosen (Canada), Harvey Nichols (Hong Kong), Helen Marlen (Ukraine), Holt Renfrew (Canada), Isetan Mitsukoshi (Japan), Itochu (Japan), Jofre 1929 (Spain), L'Eclaireur (France), La Rinascente (Italy), Lane Crawford (Hong Kong), Le Bon Marché (France), Liberty (Great Britain), Loden Frey (Germany), Luisa Via Roma (Italy), Mr Porter (Great Britain), Neiman Marcus (United States), Nick & Sons (Italy), Peek & Cloppenburg (Germany), Penelope (Italy), Printemps (France), Pupi Solari (Italy), Saks Fifth Avenue (United States), Saks Fifth Avenue Almaty (Kazakhstan), San Carlo (Italy), Santa Eulalia (Spain), Sbaiz (Italy), Selfridges (Great Britain), Shinsegae (South Korea), Sugar (Italy), Takashimaya (Japan), The Collective (India), The Swank Shop (Hong Kong), Tsum Podium (Russia), United Arrows (Japan).
The main foreign markets are:
Germany, Japan, Spain, Great Britain, Turkey, Holland, France, China, South Korea, Switzerland, Belgium, Russia, United States, Austria, Portugal, Sweden and Hong Kong.
The New Names and Reentries include:
AUSTRIA:
Gloriette Vienna 1886, Wubet
CANADA:
Herschel Supply Co.
DENMARK:
Graae, HansenFRANCE:
Chevignon, Dormeuil, Lotho, Monsieur Dreyfuss, Officine Generale, Serge Blanco, Six & Sept
GERMANY:
adidas SLVR, Ghongjord
GREAT BRITAIN:
Begg & Co., Billionaire Boys Club, Duchamp, Fourth & Main, Gola Classics, Hardy Amies, John Chapman, Les Benjamins, Macalastair, Northern Cobbler, Under, Underground
HOLLAND:
Barts
ITALY:
Baker Street, Benjamins, Boglioli, Camplin, Chat C Win, Consumers Guide, Crash Baggage, Cruna, East Harbour Surplus, Errico Formicola, Felted, Fracap, Gabriele Pasini, In the Box, Keyhole, Les Copains, Magliaro, Moon Boot, No-Lab, Onitsuka Tiger x Andrea Pompilio, P E B, Ra-re, Route des Garden, Roy Roger’s Tuscan Wool, San Andres Milano, Sartoria Tramarossa, Save the Duck, Soisire Soiebleu, SE’ by Icho Nobutsugu, Tramontano, Waxed JAPAN:
A(LeFrude)E, D By D*Syoukei, Descente Dualism, Kyuten, M.I.D.A., Masaki Kyoko Homme
MEXICO:
Boca MMXII, Ishi
NORWAY:
Norwegian Rain PORTUGAL:
SPAIN:
Camper, Ecoalf, Man 1924, Twothirds
SOUTH KOREA:
Byungmun Seo
SWEDEN:
Schnayderman’s
TURKEY:
Emre Erdemoglu, Hatice Gokce, Niyazi Erdogan
UNITED STATES:
Billy Reid, Cobra Society, Del Toro, Holubar, Joseph Abboud, Monsieur Fox, Nixon, Shwood Eyewear, Spiewak, The North Face. The Pitti Uomo is a magnificent men's trade show fashion event where relationships can be started or built upon. The Pitti Uomo is the kind of trade show which new and already existing companies can display and show off their fashion wears and accessories to gauge what the reaction is with certain products so an understanding of the response can be adapted if demand is weak or strong.
As well as the trade show a select few designers have also been asked by the major of Florence in Italy to stage a special presentation showcasing the selected clothes designer fashions on the runway, but to show the Autumn - Winter 2013 2014 collections. The fashion designers which have been asked to show their collections in the past are designers like Alberta Ferretti and Ermenegildo Zegna, this time around it is the turn of designers Ermanno Scervino and Kenzo. It is hoped that the exposure that this event will create will promote the fashion and also the city of Florence on an international level.
There are reasons which can explain more why this decision was taken to present the Florentine designers newest Ermanno Scervino clothes collection for men & women at such a extraordinary early time. The designer Ermanno Scervino showcased the new clothes collection in Florence which happens to be the home town of Ermanno Scervino. Ermanno Scervino is photographed below.
For him, do not give up the tradition of tailoring. Complete the perfect tailoring, meteriali exceptional for a slightly retro look, as a young intellectual who releases her sex appeal with complete formal to which are added details stolen from the world of rock and sport.
She, however, you want sweet, feminine and sensual outfits that gently follow the curves of the body, leaving them guessing. This is thanks to lightweight materials and / or skillfully worked. The trick? Match details stolen male universe to clothes to enhance her femininity.
His and hers point of calm and timeless colours such as grey or navy blue combined with touches of white and red. An autumn-winter marked by elegance, and style that is never wrong. Designer Fashion Style altogether DesignerFashionStyle.
And from an Italian designer we now move on to a Scottish designer, although we still remain in Italy, for the Pitti Immagine Uomo taking place in Florence.
Begg & Co. are a fashion company which started in Paisley a place near Glasgow city centre which is in the West of Scotland. There are many fashion designers and brands and clothing labels which are to be found in Scotland, one of the most famous would possibly be pringle.
Begg & Co. are a fashion company which started in Paisley a place near Glasgow city centre which is in the West of Scotland. There are many fashion designers and brands and clothing labels which are to be found in Scotland, one of the most famous would possibly be pringle.
Begg Scotland was founded in the year 1869 by Alex Begg, the founder. The Scottish fashion company design and manufacture high quality scarfs, throws and blankets. These fashion products are all woven in Ayr which is in the West coast of Scotland. Begg use the finest cashmere, cashmere blend, silk, merino and lambswool angora. Traditional milling methods are used and in the weavers weaving.
Today, Begg Scotland still very much adopts a crafted approach to its production, using skilled weavers and finishers, and bespoke techniques to create unique and special products.
Steeped in history, but modern in outlook, Begg Scotland now position themselves as a stylish and contemporary luxury fashion brand, blending vintage and modern together to create luxurious woven accessories that are sold throughout the world.
Time-honoured craftsmanship mixed with modern technology and design expertise produce two stunning new collections a year (Spring/Summer and Autumn/Winter) for both men’s, ladies’ wear and home interiors; taking inspiration from both contemporary and retro sources: art, architecture, heritage, nature and film, to create beautiful accessory pieces to treasure forever.
Alex Begg & Company was established in 1869, making traditional hand-woven shawls in the Scottish town of Paisley. In 1902 the business relocated to the seaside town of Ayr on the west coast of Scotland in order to expand, investing in technological advancements and developments in weaving techniques and machinery.
Today, Begg Scotland still adopts a crafted approach to its production, using skilled weavers and finishers, and bespoke techniques to create unique and special products. Steeped in history, but modern in outlook, Begg Scotland is now positioned as a stylish and contemporary luxury fashion brand, blending vintage and modern together to create luxurious woven accessories that are sold throughout the world.
Time-honoured craftsmanship mixed with modern technology and design expertise produce two new collections a year, Spring/Summer and Autumn/Winter, in menswear, ladieswear and home interiors; taking inspiration from both contemporary and retro sources: art, architecture, heritage, nature and film, to create beautiful accessory pieces in the highest quality of design and cloth, using the purest natural fibres – cashmere, lambswool, angora and silk.
Timeless quality of design and cloth, using only the purest natural fibres – cashmere, lambswool, angora and silk. Begg Scotland produces the world's finest cashmere accessories that grace the world's catwalks and leading boutiques. It's simply the absolute best. Much of Begg's output is sold under the most exclusive designer labels. Established in 1902, Begg sees personal attention to detail as essential to the cashmere experience. For example the delicate fabric is brushed with only natural teasles - a gentle touch that gives Begg cashmere its characteristic ripple. It's also why we Begg uses soft, natural Scottish water in the washing processes and time-honoured pressing techniques for the finished product. Scottish cashmere is known as the world's finest. And Begg is possibly Scotland's most respected cashmere specialist.
Design, function, and technology are the key words for White Mountaineering, the Japanese brand designed by Yosuke Aizawa which is presented by the Discovery Foundation for the first time at Pitti Uomo 83. Pitti Discovery’s task consists in spotting the most innovative phenomena of fashion which are linked to various experimentational languages. On January 10th 2013, White Montaineering makes its debut on the European scene with an original and powerful presentation of a man’s collection which skilfully mixes traditional with technical materials, design and a powerful character. Garments which can be worn everyday and which express Yosuke Aizawa’s sensations, a designer of whom Europe will talk much about. Below is an interview with fashion designer Yosuke Aizawa.
Why ‘White Mountaineering’?
Being “practical fashion” is what I care about importantly to create clothes. I am interested in the cloth that is practical to do something, for example, military or work clothes. I am not interested in impractical one. I put the `mountain` as meaning of practical outdoor wear into brand name. On the other hand, white is pure and does not relate nor belong to outdoor, fashion or anything. And also, when I flied over Tokyo by plane and overlooked the city, I could see the urban city with white color. That is where the name comes from.
Research and contemporary experimentation are the essence of your work. Where do you find the main inspirations?
My inspiration is based on many kinds of outdoor wear and traditional styles. I create many kinds of textiles which I have special attachment to. I have been researching new way of using of textile. For example, wool fabric with waterproofing, it is really fascinating to mix different types of material and create new fabric. I consider what kind of technique and pattern cutting is suitable for the textile and for my clothes to harmonize technicality, practicability and fashionability together into my clothes.
Can you give us some news about your Pitti Uomo event?
I can't share much info yet, this time we want to make a show expressing our core brand concept.
What are the collection’s main trends?
Particularly, outdoor wear which could wear in urban city.
Have you been to Florence before? What are your favorite places and why?
I have been in Florence just once for checking the place for PITTI's event. I really loves European's townscape so I was deeply impressed by the city. I can't tell yet what is my favorite places. However, each time I go to a place for the first time I go jogging around. While I was running I felt that the nature and the town formed a beautiful harmony and was greatly impressed by that fact.
There has always been a relation between fashion and art.
How would you explain it and how does it influence your everyday life, both personal and professional?
I have been reacting to art since I was in art university in Japan. I feel there is a common point between art and fashion which is to mix the classical way of thinking and modern thinking to create something new. I have experienced and seen many kinds of way of expression and the experience has really helped a lot on my work.
No comments:
Post a Comment